As a small business owner, it can be easy to be quickly overwhelmed by the sheer volume of online marketing tools out there.
I’ve scoured the web for some of the top tools worth familiarising yourself with. We use many of these in-house at Business Blueprint to make our marketing as efficient and ‘smart’ as possible.
Take a look:
What it’s for: Researching popular online content
This online marketing tool allows you to enter a keyword or two and see what content on the web has had the most shares over the past day, week or month. For example, if you type in ‘interior design’, you’ll see that ‘8 Awesome Interior Designs That Look Awesome in any Home’ had close to 2,000 facebook shares.
You can use Buzzsumo for inspiration for content marketing or as a quick way to keep an eye on what the competition are posting online.
What it’s for: Creating graphics for print and social marketing
Canva is a cross between a graphic design studio, photoshop and an image subscription service. It gives you templates and a simple click and drag functionality to create flyers, presentations, blog graphics, business cards and more.
What it’s for: Creating quick surveys for your customers
Can you believe that there are over 90 million surveys created with Survey Monkey every month?
Join the crowd and create free, customisable surveys to send to your clients. Included in your results are data analysis, bias elimination and sample selections. Survey Monkey is free for smaller surveys and then costs go up depending on how many of your customers you are reaching out to.
What it’s for: Creating and tracking email campaigns (and more)
This is mothership of online marketing tools. Reviews describes Ontraport as being worth ‘double, or triple the investment’ and a ‘great tool for enabling business growth’. This all-in-one business and marketing platform lets you schedule and send emails to specific groups with personalisation and A/B testing. You can create rules, see who is clicking and also use Ontraport as your one-stop CRM. Email templates are fully responsive to look good on mobile and you can even use Ontraport to send SMS to clients.
Nowadays the most popular tools are the ones that are the easiest to use. All these apps are submitted to strenuous user testing so that they are as simple as possible for even the least tech savvy people out there.
Most tools offer obligation free trials – so you have nothing to lose … and a lot to gain!
What online marketing tools do you use?
Dale Beaumont is the CEO of Business Blueprint, the World’s First 24-Hour Small Business Channel.
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Disclaimer: This article contains general information. Before you make any financial or investment decision you should seek professional advice to take into account your individual objectives, financial situation and individual needs.