No matter how small or big your business might be, you need to constantly grow your market to attract more clients and become a successful entrepreneur in your respective industry. What are the things that you must look out for for you to grow your business?
Here are 4 Stages of growing any business including an accounting company:
Stage 1: Create awareness of your brand is built through familiarity and credibility
Stage 2: Trust is built from brand awareness
Stage 3: Sales process is imminently easier if there is trust
Stage 4: Top of Mind. When the client is ready to change accountants, you must be the first choice
These questions might pop into your mind? With this being accepted how is this achieved in the most economical way possible? How do we build our Brand Awareness? How do we build credibility? How do we do this as economically as possible? How do we leverage what we do and the benefits are hundred-fold?
In other words, “Do it once and replicate it everywhere”
The answer is a slow process of building relationships with as many prospects as possible.
The most effective way to build relationships is to provide information, to give assistance, to educate, to give helpful tips, provide knowledge that will benefit people, as most don’t like being sold to.
The best way to leverage this activity is by sending out quality newsletters because it does all 5 things:
It educates and does not sell
It demonstrates your knowledge and expertise which builds credibility
It builds familiarity which leads to brand awareness
Its highly scalable as you write it once and can publish it across many databases
So when the client is ready to change accountants you are their first choice
Imagine if you can build the database to 50,000 with 80% being prospects.
That equates to a potential fee base of $32 million fees. This beats running seminars and much more scalable and cost effective. Naturally Google Search is the best as it’s free and your Articles and the traffic created via our website due to people reading them allows you to be positioned on the first page of Google when someone does a search.
If your articles are appearing on other websites/newsletters this creates even more traffic which helps again.
“It’s ALL ABOUT CONTENT- Content is King”. If you own the content, you will get a better chance at being searched or even ranked on various search engines like Google.
Why is this important to you?
The healthier the business is (a larger pie) the better it is financially for all. You can be competitive with prices to clients, you can pay better wages, provide more opportunities, pay creditors on time, provide more jobs, pay taxes to support more schools and hospitals etc. which all leads to a healthier and better country for you and your children.
Would you like to grow your business? Are you looking for a sturdy platform wherein you could publish your articles and it could gain the exposure it needs? Call us at 1 300 250 122 or send us an e-mail at firstname.lastname@example.org for more details.
Disclaimer: This article contains general information; before you make any financial or investment decision you should seek professional advice to take into account your individual objectives, financial situation and individual needs. Click for more detail regarding this disclaimer.