Right now there are 16 million smartphone users in Australia and it’s predicted that by the end of 2015, mobile use will overtake PC use as the most common way for people to access the Internet. Now more than ever it’s important that your business has a responsive website which looks as good on mobile as it does on a desktop or laptop computer.
We all know how frustrating it is when you load up a website on your phone and are forced to scroll endlessly to find the navigation bar, or the information you’re looking for doesn’t display properly. If you’re like most people, you probably just give up and move on to the next site.
I experienced the pain of a trying to use a non-responsive website for myself recently. There was something I wanted to buy which I’d seen online so I went into the city to pick it up. Once I got there I wasn’t sure exactly where the shop was so I looked it up on my phone. Unfortunately I couldn’t navigate to the page the address was on or even a find phone number so I ended up having to go somewhere else.
It’s not just about looks – if your site isn’t responsive, your customers could find it hard to use and you could miss out on sales.
What is a responsive website?
If you want to know what a responsive website looks like, visit www.businessblueprint.com.au and grab a corner. Drag it around to make it bigger or smaller and notice how the rest of the content adjusts in scale to fit the screen size.
A responsive website is more than just a website that looks good on mobile. A responsive website is actually programmed to detect what size screen it’s being viewed on and adjusts the display size and resolution automatically.
Having a responsive site has never been more important than now. With the recent release of the iPhone 6 and the new trend towards “phablets”, there’s no standard screen size for a smartphone any more. If you want your site to look good and work on any device, it needs to be responsive to whatever size screen it’s being viewed on.
If you’re using an open source platform like WordPress for your site, it’s relatively easy to set up a responsive site using plugins or a responsive template.
Why is it so important to have a mobile friendly site?
Here are five good reasons why a responsive website is essential for your business.
If you want to know how many people are viewing your site from a mobile phone, check your analytics. You might be surprised how many there are. These are the potential customers you risk losing if your site doesn’t display properly on all devices.
Reputation and rankings
You only have one chance to impress your visitors, and if they can’t use your site, or it doesn’t look professional, they may go elsewhere. Recently, Google indicated that they will be penalising sites that aren’t responsive, especially if they use out-dated videos, have pages that won’t display on smartphone or if they are too slow to load on different devices. A non-responsive site could potentially affect your search engine rankings in the future.
Better email marketing results.
As well as your website, it’s important that your marketing emails are easily viewable on any device, especially if you want readers to click on the links and convert. Most email service providers offer responsive templates – make sure you’re using them otherwise your readers could get frustrated and/or unsubscribe.
Improve direct sales
Consumers are increasingly using smartphones to make online purchases. The estimated rate of smartphone users buying directly online is around 50%, which is expected to increase to two thirds by 2017. To make the most of this fast growing market your site needs to be responsive.
- The future of your business
Mobile phones are just the first step in a whole future of sweeping changes. Your business needs to get on top of technology now, otherwise you could be seriously affected in the long term. If your competitors have responsive sites and you don’t, you run the risk of falling behind.
A responsive website can benefit you through increased traffic and sales, a better user experience and more growth in the future.
If you want other tips and tricks to keep your business current then click here to connect with Business Blueprint right now!
Dale Beaumont – Managing Director ‘BusinessBlueprint'< r />
Disclaimer: This article contains general information. Before you make any financial or investment decision you should seek professional advice to take into account your individual objectives, financial situation and individual needs.