Make China Trademark Registration a Priority blog image

Make China Trademark Registration a Priority

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If you manufacture goods in China or derive any revenue from China, it’s time to put trademark registration at the top of your list of priorities.

In what is becoming an alarmingly common phenomenon that has affected even the biggest multinationals (we’re talking Penfolds and Apple, for example), an increasing number of businesses are suffering huge loss simply because they have not been quick enough to register their trademarks in China.

With China operating under a ‘first to register’ trademark protection system, this message is crucial for anyone who manufactures goods, buys good, sells products or services or uses their brand in any way in China.

In most cases, businesses aren’t aware that this risk exists – particularly if they are not actually selling their products in China. However, if someone is first to register your brand in China, for example, local laws might prevent any goods you have manufactured there from being exported. In essence, you could lose the right to own and use your brand in China.

For more information on this topic, we urge you to listen to our most recent episode of Talking Law Trademarks in China in which Joanna Oakey discusses the ins and outs of this quandary with our resident trademark expert, Grace Yi. To have a chat about your current exposure and how best to deal with it, please make it a priority to book in a free call with us here.

This is an issue that cannot be ignored and timing is critical.
Aspect Legal Director Joanna Oakey image
Aspect Legal is an innovative, proactive and value-driven legal practice, that specialises in helping businesses grow while protecting them from the storms of business.

Check out our two podcasts, that are now among the top legal podcasts in Australia – Talking Law where we cover the top legal issues of the moment, that business owners need to be across, and The Deal Room – where we talk about everything related to business mergers and acquisitions!”


Disclaimer: Chan & Naylor take no responsibility for the accuracy of any research material of contributors to our newsletter. Contributions to our newsletter like this article, “Make China Trademark Registration a Priority”, are meant to be educational only and Chan & Naylor does not endorse any promotional material promoted in their articles. Readers should do their own research to determine the accuracy of their material.

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